ROJA TV ROJA HD
Parthale Paravasam...
Company Profile
Corporate, Distribution & Technology Dossier
Worldwide entertainment, anytime, anywhere
Corporate, Distribution & Technology Dossier
Worldwide entertainment, anytime, anywhere
| Channel name | ROJA TV (broadcast as ROJA HD) |
| Brand tagline | Parthale Paravasam… |
| Tamil positioning line | Ulagengum Ungal Illangalil — "In your homes, all over the world" |
| Parent / operating entity | ROJA DIGITAL |
| Category | 24×7 Tamil general entertainment and regional news television channel |
| Headquarters | VA5, Annur Tech Park, Door No: 5/2406, Plot No: 69, Velmayil Garden, Pogalur, Mettupalayam Road, Annur, Coimbatore 641697. |
| Legacy | 36+ years in regional broadcasting |
| Daily reach | 100 lakh+ (10 million+) viewers across all delivery routes |
| Distribution footprint | 50+ global OTT / connected-TV platforms plus major cable MSO networks |
| Languages | Tamil (primary), with English and Tamil bilingual on-screen graphics |
| Broadcast format | HD (1920×1080), 24 hours a day, 365 days a year |
| Governing law | Laws of Tamil Nadu, India |
| Web properties | www.rojatv.in • www.rojadigital.com |
ROJA TV is a South Indian entertainment broadcast network operating out of Mettupalayam in the Coimbatore district of Tamil Nadu. Built over more than three decades of regional broadcasting, the channel has grown from a local cable television service into a hybrid broadcaster that reaches audiences simultaneously through cable multi-system operators, DTH and set-top box ecosystems, connected-TV app stores, and global OTT streaming platforms.
The channel delivers a round-the-clock Tamil entertainment schedule: cinema-led programming, devotional and cultural content, motivational and career-guidance talk formats, participatory reality shows, and community-focused local coverage. Programming is designed and conceptualised in-house by an expert production crew with the explicit aim of taking regional entertainment to the next generation of viewers.
Unlike conventional scripted reality formats, ROJA TV positions its reality programming as genuinely participatory — original concepts that reward participants with substantial gifts and cash prizes, and that are built to reflect the values and interests of the audience rather than to manufacture conflict.
Commercially, ROJA TV operates as an end-to-end media partner: it sells and produces broadcast advertising, executes cross-platform social media campaigns under the ROJA DIGITAL banner on Meta and Google properties, and offers sponsored programme slots for long-form branded content.
To carry the cultural depth of Tamil Nadu's cinematic and community heritage to every Tamil-speaking household in the world, at contemporary broadcast quality, through whatever screen the viewer chooses to watch on.
To be the most widely distributed independent Tamil entertainment channel — present on every meaningful cable, DTH, satellite, set-top box and OTT platform, and technically indistinguishable from a national network in picture quality and reliability.
ROJA TV runs a continuous 24-hour schedule refreshed daily and published as an electronic programme guide on the channel website and in the mobile application. The lineup is built around five content pillars.
| Pillar | Description |
|---|---|
| Cinema & Entertainment | Tamil feature films, film-based music programming, cine news and industry coverage forming the backbone of the 24-hour schedule. |
| Devotional & Cultural | Long-form devotional broadcasts and festival specials, including the four-hour "Swamiye Saranam Ayyappa" Ayyappan devotional songs presentation by Gurumahasannidhanam Veeramanidasan and group. |
| Motivation & Guidance | Signature speaker-led formats featuring nationally recognised Tamil orators. |
| Reality & Participation | Original participatory reality formats with public entry, gift rewards and cash prizes — deliberately differentiated from scripted reality television. |
| Community & Local | Regional news, local events, civic coverage and community announcements serving Coimbatore, Nilgiris, Tiruppur and the surrounding western Tamil Nadu belt. |
| Programme | Presenter | Format |
|---|---|---|
| Pasithiru - Vazhkkai Vaazhvartharkke | Mr. C. Gopinath | Inspirational motivational speech series |
| Thanithiru - Vazhkkai Vaazhvartharkke | Mr. Ramesh Prabha | Career guidance for students after Class 10 and Class 12 |
| Vizhithiru - Vazhkkai Vaazhvartharkke | Mr.Suki Sivam | Motivational and philosophical discourse |
| Swamiye Saranam Ayyappa | Veeramanidasan and group | Four-hour Ayyappan devotional music special |
A live 24-hour Daily Programme Guide is published and refreshed every day at www.rojatv.in. Selected broadcast clips and full show segments are additionally hosted on the official ROJA TV YouTube channel for on-demand viewing.
ROJA TV is distributed simultaneously across four distinct routes to the viewer: connected-TV and OTT applications, telecom and DTH set-top box ecosystems, regional cable multi-system operator networks, and direct web/mobile streaming. This multi-route strategy is what underpins the channel's 100 lakh+ daily reach figure and its resilience against any single platform outage or policy change.
The list below is served live from the channel distribution database — the same source that powers the main ROJA TV website.
ROJA TV is carried on major multi-system operator networks across Tamil Nadu, Andhra Pradesh, Karnataka and the Kerala border regions. Current carriage and allotted channel numbers are listed live below.
Official Android application: ROJA TV — Google Play package com.stream.rojatv. Native applications are also published for Windows desktop and connected-TV environments through the ROJA DIGITAL publisher account.
Primary carriage concentrates on western and central Tamil Nadu — Coimbatore, Nilgiris, Tiruppur, Erode and Trichy districts — with additional presence in Madurai, Kanyakumari, Thoothukudi, Ranipet and Vellore. Cross-border carriage extends into Tirupathi (Andhra Pradesh), Ballari and Chitradurga (Karnataka), and Nagarkoil in the Kerala border belt. Global reach is delivered through the OTT and app-store platforms listed above, serving the Tamil diaspora across North America, the United Kingdom, the Gulf, Singapore, Malaysia and Australia.
ROJA TV operates its own end-to-end broadcast and delivery chain rather than outsourcing playout or distribution. The stack is engineered for continuous 24×7 uptime with redundancy at the origin, edge and delivery layers.
| Layer | Implementation |
|---|---|
| Contribution | RTMP and SRT contribution feeds from the studio into a cloud publish origin. |
| Origination & CDN | Multi-node servers — a primary publish origin fanning out to multiple geographically distributed edge nodes, delivering HLS to all downstream platforms. |
| Delivery & caching | HTTPS delivery for HLS segments with edge caching; separate direct-routed hostnames reserved for RTMP, SRT and other non-HTTP protocols. |
| DVR & catch-up | Server-side DVR recording on the origin cluster supporting time-shift and catch-up windows. |
| Applications | Native Android application (Play Store) & connected-TV and set-top box build |
| Monitoring | Automated stream health probing across all nodes with alerting, plus a channel administration panel for operational control. |
| Ad insertion | Server-side graphics insertion for spot, L-shape and overlay formats, with SSAI-capable HLS packaging available for platform-specific ad delivery. |
| Parameter | Specification |
|---|---|
| Delivery resolution | 1920 × 1080 (Full HD), 16:9 |
| Accepted ad master formats | MP4 (H.264 / AAC) preferred; MOV and MPEG-2 accepted |
| Spot ad maximum duration | 30 seconds |
| L-shape ad canvas | 1920 × 1080 static or animated page |
| Programme slot source | Recorded content, delivered as a single continuous file |
| Material deadline | Minimum 48 hours prior to first scheduled telecast |
| Technical adjustment | Broadcaster may apply volume normalisation and file conversion to meet transmission standards |
Official ROJA TV and ROJA DIGITAL properties. Any address not listed here is not operated by the channel.
| Property | Address |
|---|---|
| Android application | https://play.google.com/store/apps/details?id=com.stream.rojatv |
| YouTube | https://youtube.com/c/ROJATVHD |
| https://facebook.com/rojatvmtp | |
| https://instagram.com/rojatv | |
| X (Twitter) | https://x.com/rojatv |
Our media team is available to discuss broadcast, carriage and partnership requirements.